Posts Tagged ‘Chevy’

American Muscle: Ford, Dodge, and Chevy

Tuesday, May 11th, 2010

Back during the 1950s through the mid 1970s, Detroit automakers produced several cars that were out and out “muscle” cars. These types of vehicles shared the same characteristics: they were two door coupes with souped up engines, responsive transmissions, an aggressive exterior design, and a sporty interior. High fuel prices and changing tastes eventually limited sales to the point where only a few models were produced beyond that period of time. Today, muscle car mania is back, despite even higher gas prices. Thanks to the Ford Mustang and to a lesser extent to sedan and wagon models from Dodge, there is new interest in a category long given up. The future is bright for the muscle car segment as one more manufacturer, Chevrolet, considers bringing back one of its darlings of yesteryear, the Camaro.

Besides the Ford Mustang there were a whole host of vehicles produced that at one time or another might have been considered a muscle car. In addition to the Mustang, the Ford Fairlane 500 and Ford Torino did duty; the Mercury Montego was another model; Chevrolet produced the Camaro and Corvette; Pontiac the GTO, Firebird, and Tempest; Olds the 442; American Motors’ had its Javelin; Plymouth had the ‘Cuda, and Dodge produced the Challenger and the Charger. Today, only the Mustang and Corvette survives although the Dodge Charger has returned as a four door muscle car along with its sibling, the hot Dodge Magnum wagon.
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8 GM Brands: 1 or 2 Too Many?

Sunday, October 18th, 2009

Lots of folks are speculating about GM’s future. If you take all the press reports at heart, you would think that General Motors is on life support. Quite frankly, the opposite is true especially when you look at the global picture. In 2005, “the General” sold more than 9 million cars worldwide, the first time the automaker reached that figure since 1978. Yes, U.S. auto sales are down and some are calling for GM to reduce its many brands, currently numbering 8. Who should GM let go? Or, should General Motors stick with the game plan and maintain all 8 brands?

For the record, GM’s 8 brands are: Cadillac, Buick, Pontiac, Chevrolet, Saturn, GMC, Hummer, and Saab. You could take Saab out of that pack as the Swedish automaker (although fully owned by GM) builds few cars in North America. Still, GM includes Saab in its marketing schema so we’ll keep them in for argument’s sake.

Clearly, Cadillac is GM’s luxury division; Chevrolet is it’s budget or “All American” division; while GMC is the truck division. Beyond that, there is much muddling of divisions, but Buick is a maker of “near luxury” vehicles (Cadillac lite) while Hummer is GM’s specialty truck division. The Saab line is a bit confusing as it once was a true European division. Now, the make is chiefly featuring rebadged GM and Subaru vehicles with little original models to show for it. Finally, Pontiac and Saturn duplicate much of what the other divisions do, although the Saturn mystique of “no haggle pricing” gives the make a certain aura to it. That leaves Pontiac.
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